THE ELYSIAN
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THE ELYSIAN 〰️
A fresh brand and visual identity The Elysian, a luxury hotel situated on the Athens Riviera. This new is resort is built on what was once the historic Ellinikon International Airport, a major hub that served as a gateway to the beautiful shores of Greece for over six decades, reaching the peak of fame and glamour 1960’s. In that spirit, this inspired direction aims to seamlessly blend the modern allure of this lavish coastal hotel with its vibrant and illustrious past.
THE ELYSIAN
BRAND STRATEGY
ART DIRECTION
VISUAL DESIGN
BRAND DESIGN
UX/UI
Color Palette
This color combination illustrates the bold, sophisticated vibe of this new chic hotel with a retro touch that speaks to its famous history.
Logo
A simple elevated design that was crafted by making nuanced adjustments to the elegant serif font, Loverica, to subtly represent waves associated with the coastal location of the hotel.
Brand Mark
Comprised of two E’s from the logo, this standalone brand mark design is sleek, upscale, and versatile, allowing it to be flexibly used for brand collateral and assets.
Typography
The pairing of primary font, Loverica, with the script secondary typeface, Cylburn, is used here to create a dynamic yet synergetic palette that captures the timeless glamor of the brand.
